Searching for the best WordPress landing page themes?
We’ve got ’em here for you in this post. However, this is a tricky topic because, in 2021 and beyond, you probably don’t want a dedicated WordPress theme just for your landing page or sales pages.
Instead, it’s usually better to use a WordPress page builder plugin, which lets you use a visual, drag-and-drop editor to add a 100% custom/standalone landing page to any WordPress theme (and has lots of helpful templates).
But we’re getting ahead of ourselves because that’s a topic for later in this post. We’ll start by listing the top WordPress landing page themes in 2021 and beyond.
Then, we’ll explain in more depth why a page builder plugin probably makes a better option if your goal is to build WordPress landing pages and share some of the top page builders to use for landing pages.
If you’re hard-set on finding a WordPress sales and landing page theme, here are your best options in 2021 and beyond.
If you want to build high-converting landing pages, OptimizePress is literally made for you. When you purchase OptimizePress, you get access to both the OptimizeBuilder page builder plugin and the SmartTheme marketing theme.
Together, they help you build beautiful, effective landing and sales pages that match your entire site.
Because OptimizePress is 100% focused on helping you get more leads and sales, it comes with tons of useful landing page features including:
On higher-tier plans, you’ll also get advanced features like a marketing funnel builder, built-in payments/checkouts, scarcity alerts, and more.
All in all, if you’re a marketer and you want to churn out high-quality landing pages in any niche, OptimizePress + SmartTheme is probably the best option for you.
👉 You can learn more in our detailed OptimizePress review.
Price: From $99 – make sure to use our OptimizePress coupon to save some money.
Like OptimizePress, Divi is another theme that comes bundled with a visual, drag-and-drop page builder, which gives you lots of control over your landing pages. Or, you can also use the builder as a standalone plugin to add landing pages to any other theme.
If you want, you can build 100% unique landing pages from scratch. These pages can be 100% separate from the rest of your site and include conversion-focused elements like opt-in forms and countdown timers.
Or, you can also import a pre-built landing page template from Divi’s huge library of importable templates. For example, the screenshot above of the ebook landing page is one of the 184+ landing page templates that Divi offers.
The key features of this WordPress landing page theme include:
👉 You can learn more in our review of the Divi theme or page builder version.
Price: $89 for access to all of the developer’s products and use on unlimited sites. This includes other useful landing page tools like Bloom, which lets you create various types of opt-in popups.
Make sure to save money with our Divi/Elegant Themes coupon.
Landkit is a flexible landing page theme that comes with a variety of templates to help you create squeeze pages, lead generation pages, webinar registrations, and lots more. It comes bundled with the Hybrid Composer page builder to allow for easy customizations.
Thanks to 17 built-in homepage demos, it can work for a variety of niches and use cases. However, I would definitely say that it’s more angled towards technology-related niches, like apps, software, online services, etc.
Other key features include:
Price: $49
ShiftKey is a beautiful, modern WordPress landing page theme that comes with 15+ different demos to help you find the perfect landing page for your needs. Most of these demos are focused on technical niches such as web agencies, apps, software, and similar areas.
However, you could easily adapt them to other niches as long as you like the nice, modern look. To allow for easy customization, ShiftKey comes bundled with the visual, drag-and-drop WPBakery Page Builder plugin.
Key features include:
Price: $44
In 2021, WordPress has shifted away from using themes dedicated for very specific niches such as landing pages and towards WordPress page builder plugins.
WordPress page builders let you use a visual, drag-and-drop interface to build custom designs. The key thing here is that you aren’t limited to working “inside” your existing theme’s design – you can work from a 100% blank canvas, even hiding your theme’s header and footer if needed.
The advantages of using a page builder plugin instead of a dedicated WordPress theme with landing page are that:
Basically, a page builder lets you turn any theme into a WordPress landing page theme, while also giving you more control over your landing pages via the visual, drag-and-drop interface. That’s a tough value proposition to argue with.
If you want to learn more, we have full posts on the best WordPress page builder plugins and best landing page plugins. However, here’s the quick rundown on some of our favorites.
Thrive Architect is a visual, drag-and-drop builder that’s primarily marketed towards marketers, which makes it especially great for landing pages.
You’ll get a speedy inline editor that lets you quickly spin up landing pages. Or, you can start from one of the 269+ included landing page templates.
You’ll also get built-in modules for things like email opt-ins and countdown timers (including an evergreen option) and you can sync up with your favorite email marketing or webinar services.
The same developer also makes other plugins that can help you improve your landing pages. For example, Thrive Optimize adds A/B testing functionality to your Thrive Architect designs and Thrive Leads (our review) lets you create various popup opt-in offers.
👉 You can learn more in our full Thrive Architect review.
Price: From $67 for use on a single site. Or, get it as part of the Thrive Membership, which includes all of the developer’s plugins and costs $19 per month (paid annually).
We already featured Divi above in the themes section. However, in addition to the Divi theme, Divi also comes as a standalone plugin that you can use with any WordPress theme.
With the plugin, you’ll still get access to all of the great features that we discussed above like the 184+ landing page templates, opt-in modules, and more. The only difference is that you can use it with your existing WordPress theme to create standalone landing pages.
You can read our review of the Divi plugin to learn more.
Price: $89 for access to all of the developer’s products and use on unlimited sites. Make sure to save money with our Divi/Elegant Themes coupon.
Like Divi, you can use OptimizePress as both a theme and a plugin. If you want, OptimizePress includes its own Smart Theme that you can use. However, the OptimizeBuilder (which is what you use to design landing pages) will actually work with any WordPress theme.
For that reason, OptimizePress also deserves a spot in this section and all the same features/benefits apply as above.
Price: From $99 – make sure to use our OptimizePress coupon to save some money.
By the numbers, Elementor is the most popular WordPress page builder plugin. Like the others, it offers a speedy visual, drag-and-drop builder that allows for easy inline editing.
With just the free version at WordPress.org, you can already build some great-looking landing pages and get access to a decent number of landing page templates.
However, the fun really starts if you upgrade to Elementor Pro because you get the following features:
You can learn more in our full Elementor review.
Price: From $49 for use on a single site
Brizy is another popular WordPress page builder plugin that makes a great option for landing pages. One of its standout features is how quickly its optimized visual editor lets you design landing pages.
Brizy keeps many of its settings “inline”, which lets you really quickly customize your design without skimping on style and layout controls. It also includes tons of features that are great for landing pages and marketing, though you’ll need Brizy Pro for the best options.
With the free version at WordPress.org, you can build some good-looking landing pages. However, I recommend going Pro for landing pages because it adds:
Price: $49 for use on up to 3 sites
While you can use a landing page theme, most users will be better off with a WordPress page builder plugin. Page builder plugins let you design your own custom landing pages with a visual, drag-and-drop interface.
Not in most situations. Using a page builder is a better option for most people because it gives you more control, features, and flexibility.
Yes! All of these page builders let you build 100% unique landing pages that are entirely separate from your theme. That is, you can easily hide your theme’s header/footer so that only your landing page content displays.
WordPress makes a great option for landing pages. However, in 2023 and beyond, you probably don’t want a dedicated WordPress landing page theme (unless you choose a flexible option like OptimizePress SmartTheme or Divi).
Instead, you should use a WordPress page builder plugin. Page builder plugins not only give you more template choices and control over your landing pages, but they’ll also work with any WordPress theme.
If you’re not sure where to get started, two of the best options for landing pages are:
You can also check out our collection of the best page builder plugins or landing page builders, as well as the top conversion-focused themes.
Still have any questions about WordPress landing page themes? Ask in the comments!
Trying to figure out how to start an online course so that you can share…
Considering using LearnDash to create online course content with WordPress? LearnDash is a popular WordPress…
WordPress XML files see a lot of use for me as a content creator, and…
If you’re looking for a way to deliver an online course, complete with all the…
Search Engine Optimization (SEO) is crucial for any website that wants to maximize its traffic…
Kinsta is a notable brand in the WordPress hosting space. The standout aspect of the…
View Comments
Great list Devesh.
How about Marketers Delight 2 by Kolakube and Generate by StudioPress
Good list; but I was looking for something which is free. I understand nothing comes free; but wanted to use it as a trial :)
Glad you found this list useful, Naeem. You can try OptimizePress, it has a 30 days money back guarantee. Almost all the themes listed in this post, has a money back guarantee. So it kind of works as a trial.
Premise link is broken...
Premise has been discontinued and is no more available for purchase.
Great collection. Thanks for sharing with us.
A lot of premium themes come with a landing page template that is great for a PPC campaign or whatever else. The WordPress theme Simple Leads come with landing page that could be used as a sales page and you also get all the other theme features.
Beautiful collection, loved the theme just landed. I am sure, I will use it soon.
Hi Devesh
I'm using the Divi theme by Elegant Themes and it allows you to build great landing pages.
"A proper landing page should be designed separately from the main site, and should not include any external elements such as header, navigation bar, sidebar, footer, or any external links, that may distract the visitors from your message."
This is one of my landing pages created using Divi and it includes all the above criteria:
http://divitheme.co.uk/css-hero-the-ultimate-on-page-css-editing-plugin/
Looks fantastic, Keith. Thanks for the link.